Florio Pharmacy in Naples, turned to Pomegranate in search of a solution to various communication and software problems. An old and malfunctioning e-commerce, a showcase site that does not reflect the real identity of the Pharmacy and Galenic laboratory.

Melograno proposes a communication plan that starts deal restyle of the showcase site to a social communication project. On the technical side, an e-commerce for online pharmacy, integrated with business management and warehouse robot.

Historic and iconic pharmacy in the city of Naples turned to Melograno in search of a solution to various communication and software problems. An old and malfunctioning e-commerce, a showcase site that does not reflect the real identity of the Pharmacy and Galenic laboratory. Historic and iconic pharmacy in the city of Naples turned to Melograno in search of a solution to various communication and software problems. On the technical side, an e-commerce for online pharmacy, integrated with business management and warehouse robot.

e-commerce

Management Valmontone Outlet Digital Seeds

A modern and functional website

Florio Pharmacy entrusted us with the restyle of its corporate website. The old site made with the WordPress CMS, is completely changed in graphic appearance to be in line with the digital rebranding carried out for the client.

A restyle is carried out, allowing all pages of the site to have a new look in line with the company’s digital identity.

All links on the site were preserved so that there was no loss of indexing on search engines for keywords where the website was already ranked on the first page of results.

New photos for staff members allow for an updated list of professionalism and faces on the Pharmacy team

Software and hardware side tuning and modern security measures make the site fast to load and protected from external attacks and dangers.

Management Valmontone Outlet Digital Seeds

A restyle is carried out, allowing all pages of the site to have a new look in line with the company’s digital identity.

All links on the site were preserved so that there was no loss of indexing on search engines for keywords where the website was already ranked on the first page of results.

New photos for staff members allow for an updated list of professionalism and faces on the Pharmacy team

Software and hardware side tuning and modern security measures make the site fast to load and protected from external attacks and dangers.

1.000+

pages per month

200+

migrated links

WEBSITE

The new website
e-commerce

We created the pharmacy’s new e-commerce site, taking care of importing data from the old platform, designing and implementing the graphic design, and choosing a SaaS platform to manage e-commerce activities.

We took care of cross platform data migration from old e-commerce site (magento) to new e-commerce site (shopify)

We designed and implemented the new e-commerce site in line with the company’s digital rebranding.

Using the shopify API, we built a private app to synchronize the pharmacy management system with the e-commerce platform

We took care of cross platform data migration from old e-commerce site (magento) to new e-commerce site (shopify)

We designed and implemented the new e-commerce site in line with the company’s digital rebranding.

Using the shopify API, we built a private app to synchronize the pharmacy management system with the e-commerce platform

50%

increase in orders

400%

aumento degli ordini

30+

custom category pages

content creation

Digital
Rebranding

Melograno is in charge of the company’s Digital Rebranding, succeeding in giving the digital identity a unified style that spans institutional site, e-commerce and social channels.

An institutional tone of voice allows the pharmacy to do on social channels and the website a vertical and comprehensive outreach that encompasses all issues and matters of interest to customers.

Melograno restructures the company’s entire digital identity, starting from the institutional website to social posts, giving uniqueness, recognizability, and digital authority to the company from amateur management.

Melograno supports the client in identifying the tone of voice for communication, the one chosen being an institutional and authoritative tone.

Melograno carries out a dedicated graphic design for the digital rebranding, with color choices relevant to the industry and a photographic style, also taking the shots related to some website content.

Melograno restructures the company’s entire digital identity, starting from the institutional website to social posts, giving uniqueness, recognizability, and digital authority to the company from amateur management.

Melograno supports the client in identifying the tone of voice for communication, the one chosen being an institutional and authoritative tone.

Melograno carries out a dedicated graphic design for the digital rebranding, with color choices relevant to the industry and a photographic style, also taking the shots related to some website content.

Digital Content creation

Facebook / Instagram
Post and Stories

Melograno takes over the complete management of the pharmacy’s social channels, transforming an amateur feed into a professional and authoritative one in which each post is in line with the entire feed in terms of both graphic and communication choices.

Melograno creates content for social channels in line with the pharmacy’s new digital identity. All digital content also finds its adaptation on social channels.

Any promotional content created for the physical pharmacy or e-commerce is conveyed in a timely manner on social platforms.

The media of posts and stories, in order to enhance the communicative level of social feeds, are professionally designed and crafted, and when necessary, photo sets are set up to produce customized product shots.

Melograno creates content for social channels in line with the pharmacy’s new digital identity. All digital content also finds its adaptation on social channels.

Any promotional content created for the physical pharmacy or e-commerce is conveyed in a timely manner on social platforms.

The media of posts and stories, in order to enhance the communicative level of social feeds, are professionally designed and crafted, and when necessary, photo sets are set up to produce customized product shots.

Digital Content creation

Pharmacy deals flyer

Melograno redesigns pharmacy deals flyer.
Starting from the creation of a visual format, through support for product selection to the custom shooting of the necessary product images, Melograno makes new analog communication materials and all necessary digital adaptations.

The layout of the pharmacy’s offer of the month flyer is also made in line with the pharmacy’s digital rebranding activities.

In tandem with the client, Melograno identifies themes to include in monthly flyers, associating customer needs with seasonality.

Melograno is responsible for conveying all flyer offers on social channels in a timely manner, making all necessary adaptations.

Melograno is responsible for conveying monthly offers on the e-commerce site in a timely manner, creating ad hoc pages each month.

The layout of the pharmacy’s offer of the month flyer is also made in line with the pharmacy’s digital rebranding activities.

In tandem with the client, Melograno identifies themes to include in monthly flyers, associating customer needs with seasonality.

Melograno is responsible for conveying all flyer offers on social channels in a timely manner, making all necessary adaptations.

Melograno is responsible for conveying monthly offers on the e-commerce site in a timely manner, creating ad hoc pages each month.

Digital Content creation

Social Media Management

Melograno creates an editorial plan for the pharmacy that places it in the role of disseminator of useful information and customer advice, carrying the “pharmacist question” to social channels. All materials are produced in a manner pertaining to digital rebranding.

Melograno studies and proposes thematic headings to the client to create recognition and loyalty in users.

Melograno incorporates into the editorial plan informative posts and stories about pharmacy and galenical laboratory services.

Melograno creates social channel stores for the customer, interconnecting them with the e-commerce site to speed up the purchase action in social browsing.

Melograno studies and proposes thematic headings to the client to create recognition and loyalty in users.

Melograno incorporates into the editorial plan informative posts and stories about pharmacy and galenical laboratory services.

Melograno creates social channel stores for the customer, interconnecting them with the e-commerce site to speed up the purchase action in social browsing.

HOSTING

Hosting

Melograno is contracted to improve hosting services, previously managed on a low-profile shared platform.
The pharmacy website is moved to a dedicated server and the e-commerce platform to a SaaS solution

Previously the website had slow loading pages, thanks to the new hosting, now the pages load quickly.

Melograno’s hosting platform allows you to add additional layers of security to standard hosting

By purchasing servers from a high-profile international provider, the hosting services made available by Pomegranate are available 99.8 percent of the time.

Previously the website had slow loading pages, thanks to the new hosting, now the pages load quickly.

Melograno’s hosting platform allows you to add additional layers of security to standard hosting

By purchasing servers from a high-profile international provider, the hosting services made available by Pomegranate are available 99.8 percent of the time.

99,8%

uptime

3

caching levels

100.000+

blocked access attempts

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