Florio Pharmacy in Naples, turned to Pomegranate in search of a solution to various communication and software problems. An old and malfunctioning e-commerce, a showcase site that does not reflect the real identity of the Pharmacy and Galenic laboratory.
Melograno proposes a communication plan that starts deal restyle of the showcase site to a social communication project. On the technical side, an e-commerce for online pharmacy, integrated with business management and warehouse robot.
Historic and iconic pharmacy in the city of Naples turned to Melograno in search of a solution to various communication and software problems. An old and malfunctioning e-commerce, a showcase site that does not reflect the real identity of the Pharmacy and Galenic laboratory. Historic and iconic pharmacy in the city of Naples turned to Melograno in search of a solution to various communication and software problems. On the technical side, an e-commerce for online pharmacy, integrated with business management and warehouse robot.
1.000+
pages per month
200+
migrated links
The new website
e-commerce
We created the pharmacy’s new e-commerce site, taking care of importing data from the old platform, designing and implementing the graphic design, and choosing a SaaS platform to manage e-commerce activities.
50%
increase in orders
400%
aumento degli ordini
30+
custom category pages
Digital
Rebranding
Melograno is in charge of the company’s Digital Rebranding, succeeding in giving the digital identity a unified style that spans institutional site, e-commerce and social channels.
An institutional tone of voice allows the pharmacy to do on social channels and the website a vertical and comprehensive outreach that encompasses all issues and matters of interest to customers.
Digital Content creation
Facebook / Instagram
Post and Stories
Melograno takes over the complete management of the pharmacy’s social channels, transforming an amateur feed into a professional and authoritative one in which each post is in line with the entire feed in terms of both graphic and communication choices.
Digital Content creation
Pharmacy deals flyer
Melograno redesigns pharmacy deals flyer.
Starting from the creation of a visual format, through support for product selection to the custom shooting of the necessary product images, Melograno makes new analog communication materials and all necessary digital adaptations.
Digital Content creation
Social Media Management
Melograno creates an editorial plan for the pharmacy that places it in the role of disseminator of useful information and customer advice, carrying the “pharmacist question” to social channels. All materials are produced in a manner pertaining to digital rebranding.