One of the most important businesses in central Italy, with more than 180 stores and a commercial area covering 45,000 square meters. Melograno was chosen as the center’s external web and development division

taking care of streamlining processes from the large expenditure of human resources and time with technological and management innovations, social planning and a new website.

One of the most important businesses in central Italy, with more than 180 stores and a commercial area covering 45,000 square meters. Melograno was chosen as the center’s external web and development division taking care of streamlining processes from the large expenditure of human resources and time with technological and management innovations, social planning and a new website.

web app

Management Valmontone Outlet Digital Seeds

A management system for stores

In 2016, Valmontone Outlet, chooses a product from our DigitalSeeds family to manage requests for advertising space from stores, and their taking over by the center manager.
Through our software, store pages on the official Valmontone Outlet website and the promotions section are also managed, as well as interactive map functionality of the center, based on google API.

With our software, the process of managing advertising requests is optimized, saving the client’s time and resources.

The customer is involved in the process of handling requests and manages the procedure of accepting/rejecting them completely independently.

Stores independently make changes to their form on the center’s website, changes that are approved by the process manager and then automatically published

The platform allows you to create promotion groups to manage specific promotional events

With our software, the process of managing advertising requests is optimized, saving the client’s time and resources.

The customer is involved in the process of handling requests and manages the procedure of accepting/rejecting them completely independently.

Stores independently make changes to their form on the center’s website, changes that are approved by the process manager and then automatically published

The platform allows you to create promotion groups to manage specific promotional events

5.000+

managed advertisements

300+

managed stores

WEBSITE

The official website
of the mall

Melograno realizes the mall’s official website in 2018. Melograno decides to develop a proprietary CMS. The flexible framework chosen for development allows Melograno to create a fully mobile friendly site, designing first the mobile version and then the desktop version. The site, communicates bidirectionally with the digital seeds platform from which it takes information regarding promotions and profile pages of stores. The site also has an interactive map that dynamically allows the user to reach the stores they are interested in.

Previously the site had slow loading pages, the new fully proprietary site has fast and optimized pages

The site is linked with the digital seeds platform to improve content update time and save unnecessary duplication of content.

Leveraging Google’s API, we implemented a downtown map that allows the visitor via his or her smart device to view customized routes to stores and points of interest on his or her google maps app.

The website, built in 2018, still has a modern design optimized for mobile devices.

Previously the site had slow loading pages, the new fully proprietary site has fast and optimized pages

The site is linked with the digital seeds platform to improve content update time and save unnecessary duplication of content.

Leveraging Google’s API, we implemented a downtown map that allows the visitor via his or her smart device to view customized routes to stores and points of interest on his or her google maps app.

The website, built in 2018, still has a modern design optimized for mobile devices.

2.500.000+

unique users

10.000.000+

page views

2.000+

simultaneous users

content creation

Digital
Content creation

Melograno is responsible for creating digital content for the client’s website and social platforms Content ranges from product or center photos to videos advertising and/or dedicated to the latest social platforms such as IG reels or Tiktok. Melograno proposes on an annual basis new formats and communication strategies using the content created.

We carry out photo shoots taking care of every aspect of production. From choosing the concept to selecting the professionals to be involved.
Photographers, Make up artists, hair stylists, and of course the models thanks to partnerships with model management agencies throughout the country.

Over the years we have specialized in creating product shots for stores, from simple still life for e-commerce to complex composites for any seasonality or commercial theme.

We make advertising videos with professional models by employing a close-knit and dynamic team. Over the years we have produced promos, campaign videos and editorials.

Since 2021, we have specialized in creating content for TikTok and Instagram Reels, aimed at highlighting stores and their products.
If necessary, we enlist the support of professional models.

Melograno makes digital catalogs to convey offers from individual stores

We carry out photo shoots taking care of every aspect of production. From choosing the concept to selecting the professionals to be involved.
Photographers, Make up artists, hair stylists, and of course the models thanks to partnerships with model management agencies throughout the country.

Over the years we have specialized in creating product shots for stores, from simple still life for e-commerce to complex composites for any seasonality or commercial theme.

We make advertising videos with professional models by employing a close-knit and dynamic team. Over the years we have produced promos, campaign videos and editorials.

Since 2021, we have specialized in creating content for TikTok and Instagram Reels, aimed at highlighting stores and their products.
If necessary, we enlist the support of professional models.

Melograno makes digital catalogs to convey offers from individual stores

Digital Content creation

IG Reels / TikTok

In recent years, video content dominates the social scene.
The shopping center sector also needs to get into the game with ad hoc content
We have been making videos with performers (models) advertising products and outlets since 2021.

Through the implementation of Reels, stores receive visibility for their products and often to the stores themselves

Video content with purpose-made scenes generates strong engagement, improving performance of IG and TikTok profiles

The videos, in order to improve the communicative level of the social feeds, are designed and produced as actual commercials for the products in the store

Through the implementation of Reels, stores receive visibility for their products and often to the stores themselves

Video content with purpose-made scenes generates strong engagement, improving performance of IG and TikTok profiles

The videos, in order to improve the communicative level of the social feeds, are designed and produced as actual commercials for the products in the store

Digital Content creation

Post shooting

Melograno in 2018, proposes a photographic style for the new website. For this he makes a shooting, with professional models, set in the center itself.
Over the years, the shoots become first two and then four per year in order to always have updated content for each season.

Making ad hoc images for a website is always a good choice, in this case we made photo shoots set at the client’s facility.

Social communication is more effective with authentic images made ad hoc, again a photo shoot allowed us to produce original materials with high visual impact

By conducting 1 shoot every 3 months, we were able to change the look of the website based on the seasons, giving visitors an image that is always fresh and contextualized with the collections on sale in the stores.

The production of shoots dedicated to the outlet helped strengthen the social identity, distinguishing the center from competitors still tied exclusively to the use of stock images.

Making ad hoc images for a website is always a good choice, in this case we made photo shoots set at the client’s facility.

Social communication is more effective with authentic images made ad hoc, again a photo shoot allowed us to produce original materials with high visual impact

By conducting 1 shoot every 3 months, we were able to change the look of the website based on the seasons, giving visitors an image that is always fresh and contextualized with the collections on sale in the stores.

The production of shoots dedicated to the outlet helped strengthen the social identity, distinguishing the center from competitors still tied exclusively to the use of stock images.

Digital Content creation

Post product

One of the needs of the managing customer, is to give visibility to stores and specific products for each seasonality.
The realization of product shooting makes it possible to meet this need while producing visually appealing content for the center’s social channels.

By making composite images, stores and products can be given visibility, this allows for targeted communication interventions according to specific business needs.

The creation of curated images with a good visual concept keeps the content level of the client’s social feeds high

By making ad hoc images, it is possible to support stores that do not receive adequate corporate support and therefore are unable to provide high-level images for social publications

By making composite images, stores and products can be given visibility, this allows for targeted communication interventions according to specific business needs.

The creation of curated images with a good visual concept keeps the content level of the client’s social feeds high

By making ad hoc images, it is possible to support stores that do not receive adequate corporate support and therefore are unable to provide high-level images for social publications

Digital Content creation

Promo Catalogs

In the range of activities carried out to support stores, in the years 2018-2020, we implement digital offer catalogs.
We take care of every detail of catalog realization, from layout design to still life shots.
On some occasions, we have taken seasonal shots as covers of catalog sections

An offer catalog allows visibility to dozens of stores with the same business.

The catalog model is recognized by users as a communication standard for commercial offerings.
A purpose-built catalog on a specific theme (e.g., Christmas gifts), increases engagement and loyalty.

A pdf format allows users to forward it to their contacts generating a viral effect even without ADV investment

An offer catalog allows visibility to dozens of stores with the same business.

The catalog model is recognized by users as a communication standard for commercial offerings.
A purpose-built catalog on a specific theme (e.g., Christmas gifts), increases engagement and loyalty.

A pdf format allows users to forward it to their contacts generating a viral effect even without ADV investment

Digital Content creation

Video productions

Making commercials related to shooting campaigns has been one of the strengths of our digital communication strategies.
Video production complements and complements campaign work by creating high-impact social content; backstage video production significantly improves user retention results.

Making campaign videos enables a crossmedia communication plan, improving user engagement

The backstage video represents, one of the most incisive tools for fan retention, using a communication plan closer to the users.

Making campaign videos enables a crossmedia communication plan, improving user engagement

The backstage video represents, one of the most incisive tools for fan retention, using a communication plan closer to the users.

Digital Content creation

Social media management & customer care

Melograno has been in charge of Social Media Management and Customer Care for Valmontone Outlet’s social identities since 2016.
Activities are aimed at both the center’s end customers (visitors) and the center’s stores, through support for the use of the digital seeds platform and the inclusion of promotional content on the site and social.

Melograno offers customer care service for mall customers even on holidays and outside office hour
Through a system of finding its resources, Melograno is always ready to give feedback to users, even on December 25 or January 1!

With years of experience in the specific field of outlet villages, Melograno plans publishing activities by centering the client’s communication goals and always creating interesting content for users.

Melograno chooses the right communication channels for each type of activity, differentiating the various social media feeds and launching into new challenges each year (i.e. tiktok in 2021).

Melograno has been exclusively managing client’s social advertising budgets since 2018, coming to manage €300,000+

Melograno offers customer care service for mall customers even on holidays and outside office hour
Through a system of finding its resources, Melograno is always ready to give feedback to users, even on December 25 or January 1!

With years of experience in the specific field of outlet villages, Melograno plans publishing activities by centering the client’s communication goals and always creating interesting content for users.

Melograno chooses the right communication channels for each type of activity, differentiating the various social media feeds and launching into new challenges each year (i.e. tiktok in 2021).

Melograno has been exclusively managing client’s social advertising budgets since 2018, coming to manage €300,000+

HOSTING

Hosting

Melograno is contracted to improve hosting services to handle the spikes in traffic to which the site is exposed periodically.

The choice falls to a proprietary dedicated solution, with a large volume of dedicated resources and server-side optimizations made ad hoc.

The result is a hosting plan that can hold as many as 800 users simultaneously.

Previously the website had slow loading pages, thanks to the new hosting, now the pages load quickly.

Melograno’s hosting platform allows you to add additional layers of security to standard hosting

By purchasing servers from a high-profile international provider, the hosting services made available by Pomegranate are available 99.8 percent of the time.

Previously the website had slow loading pages, thanks to the new hosting, now the pages load quickly.

Melograno’s hosting platform allows you to add additional layers of security to standard hosting

By purchasing servers from a high-profile international provider, the hosting services made available by Pomegranate are available 99.8 percent of the time.

2.500.000+

unique users

10.000.000+

page views

800+

simultaneous users

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