One of the most important businesses in central Italy, with more than 180 stores and a commercial area covering 45,000 square meters. Melograno was chosen as the center’s external web and development division
taking care of streamlining processes from the large expenditure of human resources and time with technological and management innovations, social planning and a new website.
One of the most important businesses in central Italy, with more than 180 stores and a commercial area covering 45,000 square meters. Melograno was chosen as the center’s external web and development division taking care of streamlining processes from the large expenditure of human resources and time with technological and management innovations, social planning and a new website.
A management system for stores
In 2016, Valmontone Outlet, chooses a product from our DigitalSeeds family to manage requests for advertising space from stores, and their taking over by the center manager.
Through our software, store pages on the official Valmontone Outlet website and the promotions section are also managed, as well as interactive map functionality of the center, based on google API.
5.000+
managed advertisements
300+
managed stores
The official website
of the mall
Melograno realizes the mall’s official website in 2018. Melograno decides to develop a proprietary CMS. The flexible framework chosen for development allows Melograno to create a fully mobile friendly site, designing first the mobile version and then the desktop version. The site, communicates bidirectionally with the digital seeds platform from which it takes information regarding promotions and profile pages of stores. The site also has an interactive map that dynamically allows the user to reach the stores they are interested in.
2.500.000+
unique users
10.000.000+
page views
2.000+
simultaneous users
Digital
Content creation
Melograno is responsible for creating digital content for the client’s website and social platforms Content ranges from product or center photos to videos advertising and/or dedicated to the latest social platforms such as IG reels or Tiktok. Melograno proposes on an annual basis new formats and communication strategies using the content created.
Digital Content creation
Post shooting
Melograno in 2018, proposes a photographic style for the new website. For this he makes a shooting, with professional models, set in the center itself.
Over the years, the shoots become first two and then four per year in order to always have updated content for each season.
Digital Content creation
Post product
One of the needs of the managing customer, is to give visibility to stores and specific products for each seasonality.
The realization of product shooting makes it possible to meet this need while producing visually appealing content for the center’s social channels.
Digital Content creation
Promo Catalogs
In the range of activities carried out to support stores, in the years 2018-2020, we implement digital offer catalogs.
We take care of every detail of catalog realization, from layout design to still life shots.
On some occasions, we have taken seasonal shots as covers of catalog sections
Digital Content creation
Video productions
Making commercials related to shooting campaigns has been one of the strengths of our digital communication strategies.
Video production complements and complements campaign work by creating high-impact social content; backstage video production significantly improves user retention results.
Hosting
Melograno is contracted to improve hosting services to handle the spikes in traffic to which the site is exposed periodically.
The choice falls to a proprietary dedicated solution, with a large volume of dedicated resources and server-side optimizations made ad hoc.
The result is a hosting plan that can hold as many as 800 users simultaneously.
2.500.000+
unique users
10.000.000+
page views
800+
simultaneous users
Digital Content creation
Social media management & customer care
Melograno has been in charge of Social Media Management and Customer Care for Valmontone Outlet’s social identities since 2016.
Activities are aimed at both the center’s end customers (visitors) and the center’s stores, through support for the use of the digital seeds platform and the inclusion of promotional content on the site and social.
Customer Care 24/7/365
Melograno offers customer care service for mall customers even on holidays and outside office hour
Through a system of finding its resources, Melograno is always ready to give feedback to users, even on December 25 or January 1!
Editorial planning
With years of experience in the specific field of outlet villages, Melograno plans publishing activities by centering the client’s communication goals and always creating interesting content for users.
Social Media Marketing
Melograno chooses the right communication channels for each type of activity, differentiating the various social media feeds and launching into new challenges each year (i.e. tiktok in 2021).
Adv Management
Melograno has been exclusively managing client’s social advertising budgets since 2018, coming to manage €300,000+
Customer Care 24/7/365
Melograno offers customer care service for mall customers even on holidays and outside office hour
Through a system of finding its resources, Melograno is always ready to give feedback to users, even on December 25 or January 1!
Editorial planning
With years of experience in the specific field of outlet villages, Melograno plans publishing activities by centering the client’s communication goals and always creating interesting content for users.
Social Media Marketing
Melograno chooses the right communication channels for each type of activity, differentiating the various social media feeds and launching into new challenges each year (i.e. tiktok in 2021).
Adv Management
Melograno has been exclusively managing client’s social advertising budgets since 2018, coming to manage €300,000+